![]() ![]() It can be done remotely over the Internet, and some of these displays can also be programmed to change or transition depending on variables like the time of day (for instance, switching from a lunch menu to a dinner menu at 5:00 p.m.). Updating a digital menu is incredibly easy. This can be used to increase revenue greatly. Digital menus can display options based on what’s entered into the point-of-sale (POS) system, allowing for targeted upselling and cross-selling to customers. Increase Revenue with Upselling and Cross-Sellingĭigital menus offer opportunities for cross-selling and upselling. Menu changes can be done as often as necessary. There’s no need to replace signage or make extensive alterations. With a digital menu, changes can easily be made in a manner of minutes. There are a lot of benefits to using outdoor digital menu boards for restaurants, many of which are often overlooked by business owners. Benefits of Installing Digital Menu Boards In drive-thrus, digital signage offers many advantages for the business. With a drive-thru, restaurants can serve more customers in a shorter amount of time, particularly in areas where there is a high volume of drivers or parking space is limited. With many fast-food chains determining ways to increase convenience and customer service, drive-thrus are one of the most common options. ![]() However, it is in drive-thrus where the bulk of digital monitors are being used. ![]() Not only do these displays enhance the look and branding of commercial interiors (presenting a sleeker, more professional look), they also provide greater service to customers (particularly with sliding screens, which can display more menu options).įor these reasons, digital displays are now commonly used in most of the largest fast-food chains, inside the store and over countertops. While menus and signs constantly have to be updated and redone, digital displays can be changed quickly whenever the need arises. In the restaurant industry, traditional signage has given way to digital displays and monitors. Rising Trend of Digital Menu Boards in Commercial Industries However, there are many other overlooked advantages to using these displays. Customers need to be able to place orders. With any fast-food chain that has a drive-thru, using outdoor digital menu boards is critical, for obvious reasons. While many stores are now using these displays indoors, they are extremely common and almost a necessity for restaurants with drive-thrus. These menu boards can also allow customers to select options themselves using a touchscreen. When it comes to using commercial monitors and displays, the restaurant business is one of the leading industries.įor restaurants and fast-food businesses, displays and monitors are used as digital menu boards to promote food, drinks, and other menu options. ![]()
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